Tips for getting started
Getting communication right is the linchpin in practically every successful endeavour. Whether you're launching a new product or service or trying to convey complex ideas, a well-crafted approach can be the difference between triumph and failure. Use our tips to create a quick brief and easily get started.
10 tips for the best brief
1
Start with the problem
What is the issue or challenge are you trying to address? Narrow in on what really needs to change.
2
Set your goals
What do you want to happen through your communication efforts? Are you looking to increase brand awareness, improve client engagement, drive sales, change public perception, something else?
3
Define your audience
Who do you have your sights on? What are their demographics, interests, needs, and specific problems, challenges, or frustrations that your target audience experiences?
4
Key messages
What do you want your audience to care about? Why should it be important to them? Think about what you want your audience to do.
5
Research
What relevant data and insights do you already have? Do you have a full picture or are pieces missing? Is there something specific you want to know more about?
6
Risks
Set the budget and resources available. Knowing about any limitations will ensure the recommendations you get will tailored to your circumstances.
7
Landscape
Do you have your eye on a competitor you're seeking to outshine? Have you seen something inspiring?
8
Channels
Are there particular channels you want to focus on? For example, social media, email marketing, PR, advertising, content marketing.
9
Risks
What could go wrong? Are there any potential problems on your mind that could impact the approach?
10
Timeline
Are there any key dates that need to be planned or deadlines you are working toward?
Let’s work together!
Not sure how to get the ball rolling? We can help you get started, get in touch: